The Clan Association are about to undertake a benchmarking exercise to compare our Association with other Clan Associations. What we want to look at is the activities offered, including the geographical spread. We want to examine the communications - website content and newsletters (content and frequency). We want to explore how we could improve the experience for the younger clanspeople? We want to compare our subscription rates with other clans and in general what can we do better than we are doing at present and how do we achieve that? To start the ball rolling, I would appreciate any comments - positive or negative about the current set-up and ways in which we might expand the activities to make the association more inclusive. You might wish to comment on the membership fee and whether it is value for money! Any suggestions will be taken seriously and I welcome and look forward to a healthy debate.
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